My earliest influences in life came from skateboarding in the late 80s into the 90s. I certainly wasn't destined to be the next Rodney Mullen or Tony Hawk, but riding that piece of wood with trucks and wheels for all those years exposed me to a side of life that I would have never known otherwise. In a physical and metaphorical way, it showed me how absolutely crucial it is to take bold leaps. Beyond that, it introduced me to life-long friends. It introduced me to art culture, punk rock, hip-hop, and graffiti. It taught me to appreciate the true beauty in urban aesthetics. It completely molded my entire outlook on life, and these are the things that have eventually manifested themselves into this apparel brand.
A newspaper article written last year described GRZLY as a "counter-culture art collective." And while that was pretty cool to read in print, my brand is far from a "collective". This is a one-man show. It is my brainchild. It is my thoughts and ideas transposed onto apparel. It is hours of my time spent developing concepts, designing graphics, and technical mumbo jumbo like boring website updates. It is constantly maintaining a social media presence, and hosting events to promote my brand. It is packing up orders and driving to the post office. It is constantly dreaming and reaching for the next level.
There are no wealthy backers. There are no interns or employees. There are no accountants or book keepers. There is no shipping warehouse. There is just me, doing it all. Because I believe in what I do. Because I love this shit. It's as simple as that.
And that's what GRZLY is all about.